ASP - Product Designer

well-made

things

are made

to be used

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LET ME HELP YOU MAKE SOMETHING GOOD

Design doesn't end with drawings. It ends when your product is viable, and available.

To make a good product, we need to know who we’re designing for, that the problem we’re solving is, and how we’ll know when we’ve solved it.

From concept, through ideation, iteration, and factory-specific manufacturing, design needs to address an actual user need without creating new ones. Design isn't just about shapes, finishes, and assemblies. It's also about a market niche, manufacturability, relationships, price point and fulfillment.


PRODUCt

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In a time where everyone is focused on trying to make a 1000-year waxed canvas sweatshirt, it is too easy to overlook the brilliance of the quarter-cent, featherweight, compostable Dixie cup.

Every product has a specific set of constraints and goals, and my joy is in elegantly marrying those forces. It begins always with an honest accounting of the problem you want to solve.

So, let's talk. Send me a message or find me on LinkedIn.