Alaska Airlines Tablet Shell

Industrial Design | DFM | Factory Management | Client Facing

This is a product I designed at DA International Group to hold the new, upgraded tablets the customer was to roll out on their airlines clients’ flights.

We wanted a durable, beautiful, aluminum shell that would showcase the media, and stay out of the end user's way while impressing them with quality. At the same time, we sought to minimize the need for new plastic injection molds, so that tooling and unit costs could remain reasonable.

I designed a custom locking mechanism and key to make it as easy as possible to service the tablet, while preventing passenger access.

Working directly with the factory we were able to sustain design intention as we adapted to their capabilities and found affordances in their engineers’ expertise in plastics, glues, and fasteners.